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The brand has several cores: inalienable possessions as the main inspirational concept, the intention to create timeless and sensitive garments and the differentiation from fashions by focusing on nostalgia.
The intention of the garments is to tell a story of unconditional love between memories and ourselves. To speak also about the cult of youth, naivety and sensitivity.
Using the anthropological concept of inalienable possessions, to underline the importance of the meaning and love of the past. Thinking about the identity of the garments and their implicit history, imagining the personality of the person who has worn or will wear them.
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